WPP Beauty Tech Labs Lead
Description
WPP Beauty Tech Labs Lead
WPP Beauty Tech Labs is a bespoke team embedded in Wavemaker. It pulls in the
best talent and practices from the group as required (both GroupM and WPP).
Wavemaker is our name, our mission and our method. We believe there is always a better way to grow. Our attitude, Positive Provocation, is defined by the idea that what got you here, won’t get you there. Today that seems more appropriate than ever. We don’t provoke for the sake of it, we provoke to create innovative and better outcomes for our clients. This attitude is behind our growth, helping us attract and retain some of the most iconic brands across ANZ.We are currently the B&T Media Agency of the Year; Campaign Asia’s Influencer Marketing Agency of the Year; Australian Influencer Marketing Council's (AiMCO) Influencer Agency of the Year; TikTok’s Media Agency of the Year.Across 2022 and into 2023 we have won at the MFA Awards, AIMCO Awards, B&T 30 under 30, B&T’s Women In Media Awards, Festival of Media Global, Campaign Women to Watch, Mumbrella Travel Marketing Awards, MediaWeek, Festival of Media Cause, UnLtd Hall of Good, Campaign Asia, DRUM Awards.
Why This Role is Exciting:
- Work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
- Drive Industry Innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
- Lead a High-Performing Team: You will guide and inspire a talented team of 20+ professionals, fostering collaboration, creativity, and strategic excellence.
- Lead Powerful Collaborations: As the link between internal teams and key stakeholders across L'Oréal Groupe’s prestigious brands, you’ll orchestrate seamless collaboration at scale. You’ll be the driving force behind integrating the best content ideas, insights, and strategies to deliver groundbreaking work.
- Strategic Relationship Building: Be the connector that fosters strong, trust-based relationships with top-level stakeholders, ensuring everyone is aligned on goals and vision. You’ll not only manage expectations but elevate the way our partners work together to bring beauty to life
- Influence & Impact: More than just managing stakeholders, you’ll shape how we engage with influencers, clients, and partners, playing a key role in how we evolve the way beauty brands connect with audiences. You’ll navigate complex, high-level relationships with creativity and finesse, making sure every voice is heard and every project excels
What You’ll Do:
- Innovation Leadership: Spearhead the latest innovations in social media, digital engagement, and influencer marketing for L'Oréal Groupe brands.
- Champion Cross-Team Synergy: With a passion for teamwork and collaboration, you'll help unlock the full potential of L'Oréal Groupe’s brands by bridging teams and ideas. This is your chance to amplify the impact of each brand, leveraging stakeholder strengths to deliver award-winning campaigns.
- Campaign Strategy: Develop and execute social-first, data-driven influencer campaigns that drive brand awareness, engagement, and sales, establishing best practices in the industry.
- Team Leadership: Lead, mentor, and manage a team of 20+ professionals across creative, content, social, and influencer marketing disciplines to deliver top-tier campaigns and results. At speed, at scale!
- Thought Leadership: Serve as a thought leader in the beauty and influencer marketing space, driving education and inspiration both internally and externally.
- Client Collaboration: Work closely with L'Oréal Groupe (CDMO and Brand Divisions), key influencers and creators as well as talent agents to create authentic brand stories that resonate with today’s beauty consumers.
- Data-Driven Insights: Use analytics and social listening tools to continuously optimize campaigns, track trends, and prove ROI on influencer strategies.
- Best Practices: Establish frameworks that define influencer marketing excellence, from campaign execution to ROI analysis.
Why You Should Apply:
- Be a Thought Leader: Lead the way in influencer and social media innovation with the world’s leading beauty brands.
- Shape the Future of Beauty: Be part of the most influential beauty marketing work in Australia and New Zealand.
- Career Growth: As part of WPP, the world’s largest marketing communications company, you’ll have the opportunity to grow your career on a global scale.
- Collaborate with the Best: Work alongside some of the brightest minds in beauty, technology, and influencer marketing.
Wavemaker - Inclusive policies
- Flexible work environment
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Discounts and corporate benefits
- Continuous training and development opportunities
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
Apply Now to become the driving force behind WPP’s Beauty Tech Labs and lead the future of beauty marketing for L'Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.
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